Delhi-based entrepreneur Sangeeta Roy Ghosh is an extremely creative person. She is an avid art lover who loves to sketch, paint and create things with her own imagination. Her love for arts was such that it pushed her forward to make a career in the field of Interior Designing. With time, Sangeeta’s bonding with arts strengthened. In 2015, the love again pushed her another step forward to pursue a career as a cake artist. She started Sangeeta’s Cooking Mantra the same year in the month of June. Right from the beginning, Sangeeta’s vision was clear and it was to serve tasty, clean and authentic home cooked food. At present, Sangeeta’s Cooking Mantra caters to high quality theme cakes and cupcakes for different occassions.
Sangeeta Roy Ghosh, the talented home baker from Delhi, joins us in this interview session to share her inspiring success story as a cake artist!
Hi Sangeeta, welcome to this interview session of conflatingVisions. To start with, we would request you to tell us a few lines about yourself.
I am from Kolkata, the City of Joy. I was born to a banker Father and a home maker Mom, now married to a businessman and settled in Delhi. In July 2016, I was blessed with a baby boy. I also have a younger brother and a sister. My brother is in the FMCG Industry and my sister is a Senior Crew with a Leading Airline of India.
I am a very simple person. My sun sign is Aries; my favourite colours include all pastel shades. Hard work, ethics, respect, art and food were inculcated into me by my family. I am an Interior Designer by profession, and a Baker at heart. I love painting. Any form of art attracts and motivates me. Being a Bengali, art, culture and food comes naturally to me. I am a self-taught baker and I always try to bring perfection in my works. Baking is my passion and I take it very seriously. I love to create and I firmly believe in the line “If you love the job you do, you won’t have to work for a single day!”
How did you develop an interest in baking?
I grew up in a household where food is a serious daily business. I saw my Mom cook for us all with a lot of care and love. Hence, it was quite natural that I would start taking interest in cooking. However, I always had a keen interest in making new stuff, decorating and presentation. So I was more drawn to baking.
What motivated you to become a professional baker?
I love to paint, sketch and create things. That’s why I chose Interior Designing as a profession. However, watching TV programs like “Sugar Stars” on TLC, etc. motivated me and opened a new line of thought which made me think and believe that this could be taken up as a profession and not just as a hobby.
Sangeeta, have you ever attended baking courses at any baker school to learn baking?
Never, I am a self-taught baker. My own Studio is my school.
So every day I am learning and moving ahead.
Please tell us about your home baking venture Sangeeta’s Cooking Mantra.
We all yearn for tasty food however with all due respect to the HORECA industry in India, I have experienced that the quality of ingredients used in making foods along with hygiene is a major question mark. My husband calls me a cleanliness freak (although I feel I am much less than my Mom is) but for me, not just the look of it but what goes inside, where and how food is prepared is a major decisive factor for me to solicit the gourmet. That’s why no matter wherever we are we all love the comfort of home cooked food. Sangeeta’s cooking Mantra was founded with the vision to serve tasty, clean, authentic home cooked food.
How was the feeling when you got your first order as a professional baker?
I was thrilled Super excited!
What are some of the signature products of Sangeeta’s Cooking Mantra? Which one is your personal favourite?
Sangeeta’s Cooking Mantra is a home bakery for personalized theme cakes for all occasions. Initially, we started with multi cuisine, but now we are only focussing on theme cakes, wedding cakes and cupcakes. We take visions and make it into creations for our clients with dough and sugar. I also conduct baking classes and advanced baking classes.
Sangeeta, what are some of the challenging cake ideas that you have executed till date?
Actually, every cake is a new challenge for me as each one is unique and has to taste and look its best. To name some of the challenging theme cakes that I have done include Masha and the Bear cake, Golgappa theme cake, Printer cake, etc.
Being a baker, what are some of the challenges in life? How do you deal with them?
Well, there are many challenges just like any other businesses, however, to name a few, this work requires a lot of labour in terms of man hours put together. Especially, since every cake is a tailor made edible piece of art which has to be executed to perfection. This requires a lot of detailed attention work. Most of the times an order is completed with sleepless nights put together to pull off orders and deliver on time. For me, personally, with my 6-month-old baby everyday is a challenge. But like the saying goes “Only a rough sea made a good sailor!”
Narrate some of your success stories.
I think I am too small right now and I have a long way to go before I can say I have any success stories. However, with a lot of humility, I submit that it gives me immense pleasure to report that my customers are mostly repeat customers who are extremely happy with my work.
Their happiness and satisfaction really motivate me to do better every day.
What plans do you have to scale up the operations of your baking venture?
Right now, with my little baby, I am taking things as they come. I am delivering my cakes in the Delhi-NCR region and holding classes here in my own studio in South Delhi. But I am already in talks and hopefully I will go international soon.
Your advice to those who are looking to establish their careers in baking…
“Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” – Martin Luther King Jr.
Anything else you want to share…
Yes, I am really lucky and grateful to have such a loving family that supports me so much. I have a very supportive and caring husband without whom I couldn’t have thought of taking up baking as my profession. He is the reason why I am living my dreams.
And one last question of this session Sangeeta, if you have had one wish…
I have an entire bucket list of wishes and I have absolute faith that each one will be fulfilled right in this lifetime.