Stuti Baxi, the cake artist behind Stuti’s Sugar Shop never had plans to start baking professionally even a years back. She is a journalist by education, a teacher by profession and a baker by passion. She also runs a blog on cooking – Stuti’s Food Connect, where she shares her cooking recipes. A few days after its launch, the blog became a hit. The response was such that people in Ahmedabad started asking her to start taking orders. Stuti Baxi is an extremely creative person who relies a lot on her innovative skills to create beautiful edible cake arts!
Today, Stuti Baxi, the home baker from Ahmedabad joins us in this interview session with conflatingVisions to share her inspiring story with our readers.
Hi Stuti, welcome to this interview session of conflatingVisions. Please tell us a few lines about yourself.
Hi! I am Stuti Baxi, a journalist by education and a teacher by profession. I lived as a homemaker for 8 years till my kids turned 7 and 4 respectively. It is this journey of 8 years that has made me what I am today. I am a home baker – thanks to the experiments I did on my kids. For me, sitting back at home and doing nothing was a task in itself. I started with cooking and gradually moved into baking and since then, there has been no looking back.
Stuti, you have amazing baking skills. Tell us how did you learn baking.
Thank you so much! I learnt baking from the two baking gurus – Google and YouTube.
How was your first baking experience?
My first experiment was way back when I was not even married. I baked a cake for my brother’s birthday and everyone suspected I had put Garam Masala in it. From then till now, looks like I have come a long way!
Please give us an overview of your baking venture Stuti’s Sugar Shop. What motivated you to pursue baking professionally?
I had a blog of mine – www.stutisfoodconnect.com. To keep it running, I kept adding recipes, and the blog did really well. I remember the times when the daily views on my blog used to shoot up to 6500 views and that was indeed a great achievement for me. More people started to follow my blog, and people in Ahmedabad asked me to take their orders, but I never had the guts.
One fine day, I thought of gifting cupcakes to friends and the response was very positive. Then slowly progressed to cakes, cookies and a lot more.
How do you add your creativity in the cake baking recipes?
More than baking, it is the creativity that comes into the picture in cake designing. Being fussy by nature, and that is reflected in my cakes too. All I want at the end of the process is a smile on the face of my clients, when they open the box. I have to put in hours of efforts to achieve that sense of satisfaction.
What are some of the signature items of Stuti’s Sugar Shop? Which one is your personal favourite?
I love making designer cakes from jewellery theme cakes to kiddie themes. Besides that, I love my double chocolate chip brownies.
As a professional baker cum entrepreneur, how has been the journey so far for you?
I started off thinking of taking one or two orders a month just to keep myself occupied. God has been kind and now I just get a day or two off! What more can I ask for?
How tough and difficult is baking as a profession? How do you deal with the difficulties?
Baking as a profession isn’t as rosy as it looks. It is not just about baking a cake. There is a lot more that I discover every day. Handling some clients is one of the most difficult things. There are times when what so ever you might try, you cannot please a client. The other difficulty is the time constraint. Though now I have learnt to avoid last minute orders.
If you are given a chance to fix a baking failure of yours, what would you do?
Baking failure – not as such. It has just been a year into baking. I just hope I do not need to answer this one ever! Ha Ha!
If you want someone to bake something special for you, who would it be and why?
It has to be my 7 years old daughter! She almost knows my measurements, my pans, different knives, types of icing and she happens to be my biggest critic. She wants to open up her own bakery! Can’t wait!
What are your future plans for Stuti’s Sugar Shop?
For me, this is just the beginning. I am dying to introduce macarons and entire dessert tables. For that, my son needs to grow faster!
Please share some baking tips.
- Read read and read!
- Don’t randomly start a cake thinking you will reach somewhere.
- Design your cake on paper not in your mind and then proceed.
- Remember, you cannot please everyone.
- Be ready for the last minute mishaps and also be smart enough to work on the mishaps in a stipulated time.
- Try till you succeed. Had I stopped at the Garam Masala cake, I would not have had Stuti’s Sugar Shop!
Anything else you want to share…
For me, it is happiness when I learn on my own without attending any kind of baking classes. I know that I might lag at times, but then the pleasure of achievement knows no bounds.
And, one last question of this session Stuti, if you have had one wish…
A few years down the line, I would like to have a small time patisserie as well as a small baking school for amateurs.