Ace Tattooz is a popular name among the tattoo lovers of Mumbai. Started in the year 2011 by Archana Nakhua Bhanushali and Nikhil Bhanushali, Ace Tattooz has walked a long way since its inception. At Ace each and every tattoo artist has their own specialisation. They believe in personalisations instead of inking images from the internet. Archana and Nikhil presently runs 2 tattoo studios at Mumbai. From a founding team comprising of 3 members they have expanded to a 10 member team in gradual course of time. The founders now have plans to open a few more tattoo studios in other cities of India as well. Today, Archana joins us in this session at conflatingVisions to share their story!
Hi Archana, welcome to conflatingVisions. To start with we would like to know a few lines about you and your co-founder at Ace Tattooz & Art Studio.
I studied commercial arts from Nirmala Niketan College. Nikhil Bhanushali is a commerce graduate. He also has a Bachelors in Management degree from Welingkar Institute. I came in touch with Nikhil on Facebook. Later we met for a tattoo that Nikhil was planning for himself and that’s where it all started. In the same year we got engaged. And 6 months later, we started our first studio. It was July 03, 2011. We also got married in the same year on Dec 21, 2011.
Tell us about Ace Tattooz & Art Studio.
When we started the studio, it was 2 of us and a manager. Today, we are a team of 10 that include 7 artists and 3 managers. Ace Tattooz majorly specialises in Permanent Tattooing. We like more personalisations instead of inking images from the internet. Each artist at ACE Tattooz has his/her own specialisation.
Our Artists have won numerous awards across various competition held across the globe. What drives us is our passion to work and we absolutely love what we do. Customer satisfaction is most important to us and we leave no stone unturned to achieve that. We hate the word discount because we believe that quality comes at a cost and that we never discount on hygiene, creativity and satisfaction. We at Ace Tattooz believe that Tattoos are like a Permanent Jewel on the Body. The Only thing that will stay with you Forever is your tattoo.
We also give training in tattoo making. Our Tattoo training course majorly consists of shading lessons and colour lessons on the book first. As the procedure of permanent tattoo consists of no eraser, we can’t take chances on the skin directly, hence our course is 70% on the book. When an artist is all good with drawing on the book and flawless with it then only when we start with permanent stuff on skin. We also train the students with basic softwares that involve tattooing.
What motivated you to start this venture?
Being a part of a business family my dad never approved me working for someone else. Hence after few months of my job I had to quit and then I started doing my own stuff at home. Soon after meeting Nikhil in those freelance days and after our engagement it was Nikhil and our Dads who insisted that I start the studio as starting something from scratch after marriage would take a lot of efforts. Both our family played a major role in motivating us to start the studio and their support hasn’t ever fluctuated ever since the first day.
How has the demand for your service grown since inception?
Ever since it started it was always that our clients would bring us their friends and family to get a tattoo. This is how it generally works with artworks. If you find them interesting you would love recommending it to everyone. So it was always a word of mouth that spread in the positive side for us. Soon when my clients came to know about the art & design section at Ace they would also want to get a painting done from us and that’s how we got into cave paintings and customisations.
In what ways are you different from your competitors?
Our services are more emotion oriented than just money making. We have been strong believers of the fact that we are giving our clients a memory which they would remember every day of their life until the end. We love being remembered with a smile.
Also the fact that all our 7 artists are aces in their own specialisations in tattooing makes us different from our competitors, as they get to choose who they wish to get the tattoo done from for the kind of tattoo they want.
We strongly believe that your tattoo is a display of your personality. So we don’t prefer taking ready made images from the internet and we believe in delivering customized artworks.
We give a long time to the client to think about what they are going to get inked as there is no going back once you start with the tattoo. Whether the tattoo is big or small we try our best to give the time with the designing session.
What are the challenges you are facing at present? How do you plan to overcome them?
The major challenges we face these days is managing 2 studios at the same time but as the team is building up strong day by day we see the challenges fading to 0. And we give the credits to our amassing team for this.
What are your future plans?
In future, we plan to expand soon into more metro cities in India. Further, we are working our best to build up a team who can represent Indian tattooing abroad.
And one last question of this session Archana, if you have had one wish…
I wish to have our team on the cover of top Business and Art Magazines across the globe and flourish Indian tattooing.