The inspiring story behind Veena Azmanov’s baking venture Veena’s Art of Cakes 3


Veena Azmanov considers taking up baking as her profession was the best decision she ever made. Presently, she has been successfully running her home based bakery “Veena’s Art of Cakes” which she launched in May 2011. Veena is an extremely creative woman. Her sense of creativity reflects in all the products she bakes. Today, in this session, Veena tells us about her inspiring journey with baking.

Hi Veena, glad to have you with us in this session at conflating Visions. Please tell us a few lines about you.

My name is Veena and I am the face behind Veena’s Art of Cakes. About five years ago, I decided to make my hobby of baking and decorating cakes a profession. The best decision I ever made.
I love creating new recipes and creating new cake designs. Being self-taught, this has been a fun and adventurous journey so far with lots of success and failures.

Veena Azmanov, Veena's Art of Cakes, Baking, Home Bakery, Baking Israel, Cake Decorating Israel

Please introduce Veena’s Art of Cakes to our readers.

Veena’s Art of Cakes is a small home based business. I usually take only two wedding cakes or three celebration cakes a week so I can give my kids the attention they need. I love sharing and helping new and upcoming cake decorators like myself with recipes, cake tutorials, business tips via my blog which has got me more popularity over these years.

What motivated you to choose a career in this field?

I’ve loved cooking and baking from a very early age. I was lucky to be born into a family of talented women like my mom who taught me how to bake and appreciate delicious homemade goodies very early.
Five years ago, while cake decorating was a new adventure; baking was my forte; I loved creating new recipes all the time.
Five years ago, I was hooked on watching cake decorating on youtube all the time. I’d wait for a family member to have a birthday so I could gift them a cake.
This led to me thinking – if I loved it so much, I must do something about it. Hence, the decision to take my passion to the next level and do it professionally.

Veena Azmanov, Veena's Art of Cakes, Baking, Home Bakery, Baking Israel, Cake Decorating Israel

How important is creativity in baking? In what ways are your products creative?

Being creative is important in all professions or business. Your creativity is what sets you apart from your competitors. It’s what makes you stand out in the crowd.
I look for ways to create a design that is unique to my customers in every special way from creative flavors in the cake taste as well as creative designs that are unique to every person. No two cakes in my portfolio are the same because each and every one is made to order.

Veena Azmanov, Veena's Art of Cakes, Baking, Home Bakery, Baking Israel, Cake Decorating Israel

What are the present challenges in this business?

Like all businesses, we face a few challenges too. One of my primary challenges is investing into growing my business while still staying within my budget.

How big is your customer base?

Veena’s Art of Cakes is a small home based business where most of our business comes from word of mouth or previous customer recommendations. Being based in Israel our local customer base is relatively small. We have gained a large number of followers on Social Media who love what we do and love to learn from us.

What are your plans for growth?

I do hope that in future, I will have the time and resources to grow Veena’s Art of Cakes into a high-end Cake Boutique/Studio that will specialize in creating and teaching Wedding Cake and Sugar Flowers.

Your advice to those who want to take up baking as a profession.

Cake decorating is an Art and like any artist we do it for the love. Cake decorating can be time consuming and you will find that you put in a lot more time than you planned on a cake. Often the pay does not really justify the time we put in, but we do it anyways.
We do it for the passion!
The rewards you get are often just the happy responses you get from people who admire your art.

Veena Azmanov, Veena's Art of Cakes, Baking, Home Bakery, Baking Israel, Cake Decorating Israel

And, one final question of this session, if you had one wish….

Well, I have a lot on my wish list but if I had just one to pick I’d say to spend more time on my art–creating, learning as well as teaching. I wish I can continue to do what I love and continue sharing this love with more people like I do on my blog and social media right now.

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