Imagine you have a T-Shirt and you can customize it with designs of your own choice endless number of times. Sounds pretty interesting, right? A Hyderabad based startup Broadcast Wearables Pvt. Ltd. has made this possible in their latest range of programmable LED T-Shirts. The product is a fantastic example of innovative use of technology!
Broadcast Wearables is the brainchild of Ayyappa Nagubandi and Mahalakshmi Nagubandi. Today, in this session, Ayyappa shares their story with conflatingVisions.
Hi, glad to have you among us today in this session at conflatingVisions. Please introduce the founders of Broadcast Wearables to our readers.
Ayyappa, Founder & CEO
Ayyappa loves technology. A serial entrepreneur, he has been creating startups for the last 17 years, and still has the zeal to go on for another 40 years!
Mahalakshmi comes from a completely different background of Naturopathy, but her love for technology, and anything new, has helped give shape to what was just a concept.
Please tell us about Broadcast Wearables.
We love t-shirts with slogans. Sometimes, we go hunting for t-shirts with brilliant slogans to let the world know our thoughts. But, there are times when we think of some really catchy slogans, but have no means of putting them on a t-shirt.
This is where Broadcast t-shirt comes in. It makes it possible for you to wear your thought for the day on the t-shirt. It lets you change the slogan on the t-shirt as many times as you want to. Its proprietary algorithm makes it possible for you to change the slogan with one flick on the t-shirt’s logo. You can save your slogans (or designs) and use the later. You can also browse through the slogans and designs posted by fellow Broadcast users and select the one you want!
You recently designed a touch enabled programmable t-shirt. Tell us about the product. How does it work?
Tap on the logo to switch on the LED Display, tap it again to switch it off. Swipe on the logo to automatically fetch an image/text from your library and display.
What invoked you to think of creating such an innovative product?
The world of technology has always been fascinating. Innovations that we could never have thought possible a few years ago are making a significant difference in the lives of people. We, at Broadcast, wanted to create something that would help people express themselves; we wanted to bring in technology to the most basic, and untouched, part of people’s daily lives – the clothes they wear. That is what helped us create this t-shirt.
When are you launching the t-shirt?
We will be launching a campaign on Indiegogo; the campaign will begin on May 10th, 2016.
How can someone order the t-shirt?
People can pre-order the T-Shirt through www.indiegogo.com
What was the biggest challenge you faced and how did you get rid of it?
We realised that, while wearables are ruling the market, not much has been done to integrate technology with apparel. But getting everything together was not easy. It was important for us to find people who were equally passionate about technology.
We, at Broadcast, are a bunch of technology enthusiasts who love trying out new things. As engineers, we strive to come up with new ways to make people’s lives better, to integrate technology into everyday things. And that is why we created the Broadcast t-shirt – it creates a new paradigm in the world of technology and fashion.
And one last question of this session, if you have had one wish…
Well, I have lots of wishes. I realised long time back that no one will help anyone to make their wish come true. I am working hard and will work hard to make all my dreams come true.