5 Price Comparison Websites Indian Consumers may Check before making a Buying Decision 2

Gone are the days when shopping only involved visiting stores physically. Even a decade back, when we needed a particular product, we used to visit different shops to find out who was offering the best deal. Till now many of us still prefer to buy something after getting the real feel of the product in hand. This is the traditional way of shopping. There is another way we can shop these days – shopping online and its trend is growing in India. This is the reason why there are so many e-commerce websites available in India, like, Flipkart, Amazon, Snapdeal to name a few. The market of online retailing has become highly competitive with powerful competitors trying to usurp market share by progressively reducing prices. Because of this price war one may find big variation on price from one online shopping website to another. So, one have to work hard and do research on the price of a product by searching on various online retailers’ website. The wide variety of shopping websites that are emerging daily in India are making buying online more confusing with all the lucrative offers and deals. To make the product search easy, various price comparison websites have come into existence. These websites do not sell products, but show real time price of a product on various online shopping websites. Given below are some of the websites where prices of wide range of products available in several e-commerce websites can be compared.

Price Comparison


Incorporated in the year 2010 by Sitakanta Ray and Sulakshan Kumar, Mysmartprice started its journey with comparing the prices of books from different websites. Presently it is one of the most popular Indian price comparison and product discovery platform. The Hyderabad based company lets one discover the best products across a wide array of categories that include mobiles, electronic items, books, fashion and lifestyle products, personal care items etc. Mysmartprice has also included offline stores of selected cities in its listings. One can also make use of coupons to make shopping cheaper.


Pricedekho is another leading product search and price comparison website of India. Pricedekho is a subsidiary of GirnarSoft, which was launched by 2 brothers Amit Jain and Anurag Jain based out of Jaipur. At pricedekho, one can compare almost any product which is hosted in the online retailing websites of the country. They also have a huge section on discounts, deals and coupons.


Smartprix is another online platform where shoppers can compare different products and their respective prices at different online reselling websites. It was launched in December 2011 for comparing mobiles. At present they provide price and product comparison service for a wide range of products which include tablets, laptops, cameras, personal care appliances, books etc.  Abhinav Choudhury and Hitesh Khandelwal are the persons behind Smartprix.


Findyogi is a price comparison product of Naman Sarawagi. Naman started his professional career in 2010 with Freecharge, a successful startup company. After the Freecharge journey, Naman worked in the technology divisions of few other start-ups. With a vision of making shopping decisions easier for consumers, Findyogi was launched in October 2012.


Compareraja is another product and price comparison website which is growing popularity in India.

There are few other product discovery and price comparison websites like www.buyhatke.com , www.91mobiles.com are operating in India. With the growing popularity of online shopping these product and price comparison search engines surely has a good market.

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